Monday, October 24, 2011

dare to be square!

let's be honest... at least half of us came to art school just so we wouldn't ever have to take another math. am-i-rite-guys?

but... what if math could be a little more fun? or at least, branded so adorably that you couldn't help but smile at it a little bit, and maybe even have a brightened outlook on the matter from that point on?

...this!








packaging process

first ever digital things, when both catfood and mathkit were running:




math kit was the winner! i just couldn't get into logos cat treats. no offense, cats.
the next set are the pieces i printed and cut out to mock up my plastic kit holder.



still, i was concerned about that ugly plasticky thing that was my original package structure. it was in pretty poor shape even when i bought it in the first place, and it wasn't looking any better for the process so far. it certainly wouldn't be fair for my craft grade to go down because of the shoddy craft of my package being out of my hands, right? so naturally i did a quick total overhaul of my structural design, through trial and error and rapid prototyping of paper models. which suddenly gave me several new surfaces to design, rather than front and back alone.

the pages i printed to construct my new trifold package looked rather like these:



with the last one being folded up into boxes along the interior panels to hold the tools.

it may not be tremendously practical in terms of presence in store or in terms of fast production (okay, so it's not very practical...) but i do think it turns out quite handsomely and is not necessarily any easier to steal from than the original package i had purchased from target myself.