Wednesday, March 27, 2013

week eight: promotional video narrative


(i conducted some serious user research yesterday as i goodbyed my gentlemanfriend back up to illinois after slightly less than a day in kansas city.)

here is the narrative i'm going to be working with for my video. it is likely still too ambitious, but i think i have at least decided to make one video with a few different scenarios rather than four separate. i've also gone from four different personas to just two for the sake of shooting simplicity. 

a girl and a boy hold hands through a car window. he kisses her hand and drives away. she stands and watches his car, waving and wiping her eyes.

she opens her macbook and types.

the screen is shown with the together apart page. she skips the daily question and posts to the stream: "he just left. now to get through another six weeks…" and a message comes in. "i just dropped my girlfriend off at the airport. i think we live in the same part of town—wanna get some coffee so we aren't alone this afternoon?" she writes back "yes, please!"

————

a different boy enters a room with his phone ringing. he doesn't answer it. he sits down to his computer. it is ringing. he ignores it. a text comes through. he doesn't look. he turns the sound off, and it vibrates.

he asks a question: "my girlfriend cheated on me at a party. what do i do now?"
close ups on some answers: "dump her before she cheats again." "people make mistakes." "well, people make the same mistakes again." "maybe talk it out and work on boundaries?" "if it's worth it, you guys can work through it." "good luck with whatever you do!"

he takes a deep breath. the phone rings and he answers it.

————

the same girl is online. she looks at the feed and smiles a little.

sees, "do high school sweethearts ever really work out?"  she comments back: "so far, so good…" and visits this person's profile. she offers to mentor. "we split for college three years ago, and we're still going strong… i'm here if you ever want to talk."

————

the boy gets on the home page. he answers the daily question. 

his phone buzzes: a text says "i miss you."

he goes to the mood map. he clicks "hopeful."

apart doesn't have to mean alone.






Monday, March 25, 2013

spatial branding exploration

thanks to mr. kidwell for casually naming the exhibit "all things playful" during a process discussion.
playing with titles and subtitles.


contrast!

a lockup.