Sunday, August 28, 2011

rhetorical find & share



these here are two related designs by mr. a. m. cassandre, from 1935, depicting oceanliners. i thought these used hyperbole really nicely to get across the idea of massiveness. in each ad, the ship is seen from an extremely low angle, as though it were about to run us over. we are necessarily viewing the ships as though we are looking straight up at them, with their taking up the entire skyspace. this exaggeration of space works very well because it helps us understand the grandeur of these crafts as it might be comprehended through our own eyes, rather than seeing the whole thing to scale at a comfortable distance. a critical difference between these two pieces comes in how the secondary elements are used, whether to continue to magnify the size, or to give a different perspective. in l'atlantique, the ship is depicted a second time, much much smaller. this instance shows how, despite the gargantuan size of the ship, it will always be overwhelmed by the immensity of the ocean. in normandie, on the other hand, the second visual element, the almost-microscopic birds, serve to continue to heighten the scale of the normandie, placing it as dominant, even over the ocean.

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