step one for our package redesign (after the show and tell aspect) is to come up with 8-10 options for each mode of appeal that the package doesn't currently use. my bra package began as logos, so i have ten pathos labels, relying on feelings:
luckily, the beauty industry is pretty passionate, making pathos easy. then, ten ethos labels, relying on the authority of the seller:
which, also luckily, was pretty attainable because the maker of this bra is a division of maidenform, the company who patented the first ever bra in the first place.
next was my geometry kit. it started out as ethos, so i redesigned it as logos:
which was fairly boring in my mind focusing just on accurate depictions of the contents, and pathos:
which was a lot more fun, if a little tangential in places, filled with crazy geometry characters and "the human touch." (foreshadowing: i got to take two of these to the next step: the figure made out of the tools, and the little square character, or, if i may, squaracter.) next was redesigning my cat treats, which, unfortunately, started out as a really lame pathos. this left ethos:
which was all about the awards, and the seals of approval, and the established brand, etc etc, and then finally, logos:
which focused on what the treats were, what they were made of, and those facts and stats that riddled the old package. (i took the foursquare cat treat possibility along, too.)
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