occupy kc logo build

if the rock you've been living under still hasn't heard, there's a movement going on the united states, and even internationally, called and in support of "occupy wall street." in super-duper quick, design-blog-friendly terms, it's about how money works in the states and where it goes. more specifically, occupy is protesting economic inequality in the united states, corporate personhood, the explosively widening gap between the have-way-too-muches and the haven't-quite-enough-to-get-bys, and the role that cash plays in our ostensible democracy. (which is to say, it plays one. which is the problem.) the rallying cry of the occupy movement is very simple: the 99%, the overwhelming majority, have been taken advantage of for too long by the 1%, whose hold on the money in our economy keeps growing and growing and making it more and more impossible to ever reverse that inertia.

for more local info, or to get involved, may i please direct you to occupy kc's website, or for a bigger look at the movement overall, there is occupy together.

in any event, in our narrative in sound & motion course, tyler has given us the option to, rather than choosing a branding/identity project for which to create a motion logo-build, work with the occupy kansas city group identity.

we are creating 5 second motion graphic pieces to reflect the identity of the business/group of our choosing. my first four concepts, in extremely loose sketch form, looked like this.

wherein a chorus of we-s build together to form the 99%.

wherein tiny occupiers occupy kc, overtake it, and then liftoff.

wherein the hand symbols of "stop", "peace", and "protest" represent occupy.

and wherein a line of letters spreads defensively across the screen to represent resistance.

i ended up moving forward with the first idea, the we-chorus. my revised storyboard looks like this.