Friday, February 3, 2012

experimental typography intentions


i began trying to figure out what i might want to work with in experimental type before the class even began, reminding myself of the things i love and want to try to integrate further into my design practices. i want to try putting more of myself as a creative writer into my studio work. i brainstormed and streamed consciousness and came up with some fairly clear intentions with slightly more blurry directions. 

first: things that are important to me. people and feelings and memories and words. that's kind of my mental state, the thematic world i inhabit when i write and when i talk and, where possible, when i design. these things lend themselves to emotional experiences, to poetry, to storytelling, to wordplay, to diaries, to handwriting, to portraits and biographies. they lend themselves to quiet notions and half-smiles. they contain the big scary possibilities of delight and heartbreak. 

this is where i want to go with my work. 

here are a few of the paths i can see leading in that direction:

typography that reveals itself only under certain circumstances, typography that must be found like easter eggs, with storytelling or poetry that unfolds in an organic way depending on the order in which its components are discovered. relatedly, writing portraits of people in their habitats, situational environmental typography, hiding in plain sight. 

an object or experience wherein the finding of the text is less an issue than the ordering of it, a test of hierarchy-less-ness to see the way people arrange a set of poetic ideas, maybe with their hands, maybe with their eyes, maybe with their voices.

collecting people's handwriting as well as their stories, finding the similarities and the differences, trying to construct something universal out of their letterforms and their narratives, individual and communal all at once.

my intention, where possible, is to combine these ideas as best i can into one big sentimental conglomeration of all of the above, but that, expectedly, may prove difficult. what is most important to me in all this is the sense of vulnerability and connection through the creation and subsequent experience of typography.


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