Wednesday, September 12, 2012

recordbar research & strategy


kansas city's a great town for food, drink, and music, and kc's own recordbar is a great pick for all three. with delicious food, easy drinks, and live shows almost every night of the week, it's hard to go wrong. the iconic decor is classic: it's cool without being trendy, and fits the mood of the place; and the crowds aren't there for social posturing: they're there for a good time. 

there's only one problem: you'd never know from the outside.

the recordbar is in the commercial and retail corner of westport, 43rd, and southwest trafficway. it's next to first watch. it's next to a cleaner's. a dollar tree. an ace hardware. the half price books. and with the look of its exterior, complete with the bubbly blue and gold typographic logo, you would never know that it wasn't a retailer itself. everyone who reviews it online says the same thing: "i was so surprised." or "i never would have guessed."

the recordbar shouldn't stay a secret. even just driving by, you should be able to guess what they do, and how well. they deserve it.









Recordbar Research and Strategy

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