we've been reading about and looking at what is referred to by an awful lot of people as "experimental typography." simply for the purposes of the images i'm about to post, (this is pretty much assuredly inaccurate for other applications) i'm going to define experimental typography as the use of letterforms more for their visual qualities than for their applied meanings. we were given 7 principles to try to express through typographic compositions and encouraged to think of cropping, layering, pattern, scale shifts, soft vs. hard, and weight shifts.
those 7 principles, hopefully illustrated by the following compositions, are:
concentration. (placement of the elements in a design to create a feeling of optical pressure.)
space. (using the cues of size contrast and value change, careful placement of elements to create a feeling of depth on the page.)
texture. (exploring value and repetition to create typographic texture.)
gradation. (progressive value change from light to dark or dark to light that creates a feeling of movement and form.)
anomaly. (dissimilar or irregular element in a composition where similar & regular is prevalent.)
repetition. (repetition of elements to unify a composition.)
direction. (alignment or orientation of elements creates an overall feeling of movement in a predominant direction.)
Overall, you met the descriptions of each principle. Some need more work regarding composition within the frame. details:
ReplyDelete1)good
2)compositionally lacking, you need that "in-between" size to enhance feeling of space
3)good, but could be more dynamic. what if you zoomed way in to a few of those smaller moments with the serifs in a few places? OR placed some teeny-tiny little moments within those current white space? so many options!
4)not quite there. the dramatic shifts in typographic style from face to face is distracting from any value change.
5)yes, but compositionally static. how to push drama?
6)yes, but again, resting safely in frame.
7)good. really like the delicate nature of this. can you push it more so we really feel a sense of movement to the left? maybe by making the right Q a bit smaller and some on the left a bit larger?