this packaging redesign was intended to add some delight to the experience of purchasing a fairly un-delightful product. in order to do that, i generated a character to personify the math kit, and worked to create beautiful typographic relationships. to overcome the limitations of the way the product was packaged to begin with, i ended up prototyping a new structure as well as designing the aesthetic.
the purpose of this project was to redesign a consumer package while presenting it through a different rhetorical mode of appeal. this "geometry math kit" was using a thoroughly uninspiring "logos" appeal and i worked to introduce more "pathos" to the equation.
this work was created entirely of vectors in adobe illustrator for a sharp, geometric feeling even within an illustrative character.
No comments:
Post a Comment