week five: identity & sitemapping

a big part of what i discussed with smak, ashley, and abby during small-group critique on monday was what to call this website. here is my first list of loose thoughts and ideas around it:

"we've got this"/"we got this"

we can do a (week, month, year) [this one comes from my own experience, a recurring mantra from tearful goodbyes: 'we can do a month, a month is easy.']

hearts in two places

makes the heart grow fonder

distance survival

separation nation/separation station

patience

apartnership

smart apart

heart apart

together apart

i was pretty excited about smart apart, myself, but it didn't seem quite right. i think someone said, "why not just apart together?" and it clicked into place in my head. so that is what i moved forward with.

attributes i'm intending to convey with the mark are kindness, reassurance, and not taking itself too seriously. here are some of my initial type considerations:

then i began to see how they could fit together, and ended up pretty pleased with v.a.g. rounded.

 a simple heart pictogram pulls the negative space together and reaffirms the attributes.

i also started to establish a site-map to help me clearly understand what possibilities the user has on the site, and how they should be prioritized. 

a few new notions appear on the sitemap that came up in small-group, such as an algorithmic matching mechanism to help people find each other without searching; the idea of sharing ldr mixtapes through another app like spotify; and the notion of a mood map, that can help you navigate everyone's content spatially through positivity/negativity, high energy/low energy, etc. onward and upward!