billboards and buses, round 2

marty was so pleased with the direction of my first billboard set that for the second round, i just worked on variants of that design, and figured out the pantone for my aqua-teal-turquoise color.
here is my color palette, arranged in neurons! and typeset in din mittelschrift. [kit of parts!]

first, a different font in the din family: neuizeit grotesk light. not so nice as mittelschrift. consequently, i went back to mittelschrift in the others.

what if the whole design was on aqua? i thought this looked pretty nice, but it came down to which looked more neurological and less like a pool. not this one. this one looks like sparkly water. maybe for a campaign for swimming lessons or an aquarium.

back to mittelschrift on white, working with the locations of the web address, tag, and logo.

and for each billboard campaign, a set of related buses. i spent a lot of time trying to wrap my neurons all the way around, which was not as successful as i'd like. hopefully that is a thing i resolved in my final version (cliffhanger for the next blog post!)



i do think that the aqua bus is beautiful. but again. not so appropriate to what my intentions are. if only i had an aquarium sponsor!

back to good ol' din mittelschrift on white. again, this is the one that moves forward, wanting for new bus compositions.