pop star!

faked you out with that analog/digital stuff, huh? i tried that. i also kept working on pop star. it ended up working a lot better. so i went with that!

i'm sure you remember how unfortunate looking my pop star concept when it started. and how much worse it was in the second go-round. feeling like i just didn't even know where to go with it, i asked jamie for some advice on where to start, and one of the things she said was "maybe it isn't a full bleed."

so i started cutting people off their backgrounds, and thought of a spotlight as a potential graphic treatment, which led me to this stop along the way:

once i got there, i thought it might be more interesting to use dynamic silhouettes, which also takes care of the issue of the photographs being too recognizable or not recognizable enough.

then i generated a bunch of synthfaces/mixerfaces/computerfaces and set about doing different things with them!

it turns out that the spotlights, despite being the idea that got me to this place, were not so successful. the type that i used on that set, though, the futura with the star, is something that i am moving forward with (it was my favourite type style!) and i'm going to be working on combining the movement of the slice banners with more of the star cut-out identity. i'm so glad to have gotten this concept out of its rut and back on a track where i can see progress. yaiy!